Thailand’s New Rice Economy Creates Opportunities for Agricultural Marketing

On 6 November 2026, Thailand introduced its New Rice Economy initiative to improve productivity, expand markets and strengthen farmer incomes. The country recorded approximately THB94.9 billion in rice exports during January–September 2026. Branding agencies, food marketing companies and PR consultants can support Thai rice promotion and international market campaigns, while HPC can assist with agency sourcing and commercial introductions.

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